CTOUCH & Formula E
You might have almost forgotten there was a time without touch displays. Since the introduction of the iPhone in 2007, we have become addicted to it : intuitative, simple and very effective. CTOUCH brings the interactive experience to the big screen: touchscreens for professional environments and classrooms. An innovation from Eindhoven, which is developed and produced here. And sold in Northern Europe and beyond.
CEO Remmelt van der Woude feels very at home on Strijp-T, the birthplace of ASML and NXP. “Innovations flow through the veins of this city. We just love it here, Eindhoven is growing and brewing. And we take our responsibility in the development and experience of the city. That’s why we like to get into the adventure called Formula-E. That will be a great example of innovation, right in the heart of the city.
Of course, CTOUCH also has expectations of the impact. “We want to establish ourselves more clearly as the innovative tech company we are, with our own development and production. In the battle for talent we work on being a cool employer brand. You can see that in the language we speak. Presentations become more engaging with our screens, so we say: no more nose picking.
Finally, we see Formula-E as a beautiful symbol for the sustainability, which we also strive for. We drew up a sustainability-passport of our product line. This will create programs to reduce our CO2-footprint. For example, we take back used screens to give them a second life in education after a small ‘refurbishment.”