WHY A FORMULA E RACE IN BRAINPORT REGION EINDHOVEN?
A Formula E race is going to help the Brainport region Eindhoven to profile itself globally in terms of Innovation, Technology and Design.
Formula E offers the Brainport region Eindhoven a unique opportunity to reach millions of people who are interested in Technology, Innovation and Design.
It will position the region between impressive cities such as New York, Rome, Berlin, Hong Kong.
By marketing the event well, we will be looking for and inspiring relevant target groups: students, companies and investors. The hospitality for a Formula E race puts the Brainport region Eindhoven on the world map as a European top location for Technology, Innovation, Design and Knowledge.
HOW CAN A FORMULA E RACE REALIZE THIS EXCELLENTLY?
Formula E is a unique phenomenon. The organization itself likes to call it "global movement."
The personification of technology, renewal / innovation and sustainability. These values correspond 100% with the Brainport region Eindhoven.
The Formula Eindhoven foundation will use this sport in a larger context. In our vision, the event will be much more than just a city race between electric racing cars. In our approach, the event is the basis for a large-scale story in the Brainport region Eindhoven that consists of conferences, events and workshops around the themes, throughout the year.
It fits perfectly into existing international events such as Dutch Technology Week and will put this even more on the map worldwide. In addition, many of the companies located in the Brainport region are technology suppliers for E mobility and the Automotive Mobility Campus in Helmond. For these companies will be Formula Eindhoven also an enormous relevance. The attraction and urge to innovate of Formula E will help to attract worldwide attention and to make the story of Brainport Eindhoven public. Therefore the Formula E stands for Formula Eindhoven!
ECONOMIC IMPACT ON THE REGION.
A crucial part of the event will be the direct economic impact on the region. As many organizations as possible in the Brainport region will receive the assignments related to the event. In addition, visitors are of course an important source of income for the leisure sector in the region.
Races in other cities teach us that it has a huge economic impact on the region. Independent research shows that the Hong Kong race contributed to a total economic boost of € 90,992,442 to the region.
THE IMPACT OF FORMULA E IN THE WORLD.
The worldwide popularity of the sport is growing with impressive percentages.
Total number of TV viewers (last season)
(annual growth of 73%)
Average number of TV viewers (per race)
(average growth per race 60%)
Average number of visitors (per race)
Total number of online viewers (last season)
(annual growth 1.316%)
Total range (last season)
(annual growth of 714%)
Total number of followers
(annual growth of 75%)